Herb Chambers Vespa Boston

Piaggio Group USA Introduces the New 2009 Vespa GTS 300 Super.

Fastest Vespa ever zooms into maxi scooter category with timeless Italian style and craftsmanship.

NEW YORK, January 16, 2009 – Italian manufacturer Piaggio, renowned for revolutionary ideas in personal transportation, announces the U.S. debut of the 2009 Vespa GTS 300 Super, the newest evolution of its best-selling mid-size scooter, the GTS 250. Sporting a new high-displacement engine and a collection of racing-inspired components and exterior treatments that complement its high-performance character, the GTS 300 Super has been designed to set pulse points pounding whether in motion or at rest.

As the fastest Vespa in the company’s U.S. product portfolio, the new GTS 300 Super is always ready to stir up excitement. New styling elements that signal its sporty intentions include an eye-catching side grille on the rear engine panel, two-tone alloy wheel rims, a racing red suspension cover on the front spring and a black-rimmed headlight. A new front shield features a stylish chrome air intake, reinforcing its sporty personality and stylish stance.

“The GTS 300 Super doesn’t just stand out in the crowd – it gets you out of the crowd,” says Paolo Timoni, President and CEO of Piaggio Group Americas. “Whether you need to accelerate away from traffic or take advantage of parking spaces that others only dream about fitting in, the GTS 300 Super does it with Vespa’s unique mix of Italian attitude and style.”

Vespas have always been the preferred scooters for those who want to send a message about the importance of personal choice, freedom and authenticity. The company has produced over 17 million scooters since its debut in 1946 and the brand has been immortalized by artists and individualists through the decades.

Nerves of Steel, Born to Perform
Like all Vespa scooters, the GTS 300 Super features the company’s exclusive steel frame design. This unique feature has set Vespa apart from other two wheelers ever since the first model debuted in 1946. By using a steel unibody versus a welded plastic-covered tube frame, every Vespa delivers superior torsional rigidity – up to 250% more than other scooters. The result is a machine that’s not only a thrill to look at, but one that provides exceptional precision in handling and response.

Underneath the tough steel exterior of the GTS 300 Super is a 278cc four-stroke single cylinder, liquid-cooled, electronic injection engine. Boasting a high level of torque and few revolutions per minute, the GTS 300 Super provides peak flexibility and maximum acceleration – making it an exceptional choice for city commuters. The twist-and-go continuously variable automatic transmission (CVT) allows smooth and easy operation for hassle-free navigation through even the toughest stop-and-go traffic.

Twelve-inch wheels insure a stable ride over pot-hole scarred streets and double-disc brakes allow riders to stop quickly, with confidence. Like all Vespas, the GTS 300 Super sips fuel. Its carbon footprint is pint-size and it exceeds strict U.S. CARB emission standards. And, while owners save fuel and the environment, the scooter’s slim stance also helps reduce congestion – it will happily share one full-size SUV parking space with six of its scooter siblings.

Despite its streamlined stance, the GTS 300 Super is big on cargo capacity. Plentiful under-seat storage space is sufficient for storing helmets, groceries – you name it! And, a broad range of accessories, such as a rear top case and soft luggage, add to the scooter’s functionality.

The 2009 Vespa GTS 300 Super is available at U.S. Vespa retailers starting in March. Color choices include Shiny Black or Optic White.  The manufacturer’s suggested retail price is $6,199.

About The Piaggio Group:
Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles.  With over 7,000 employees, an annual production of more than 708,000 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European two-wheeler market.

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.

Contact:
Anne Szczesny
Brandware PR for Piaggio Group Americas
770.649.0880, Ext. 303
annes@brandwarepr.com